Find Differentiation in Retail Loyalty

Retail loyalty can set a retailer apart from the rest.

With an increasing trend in retail reinvention and the continued growth of ecommerce, loyalty strategies and seamless technology can lead brands to stand apart from the competition.

Personalize the Customer Experience to Drive Emotional Loyalty

Today’s connected consumer demands personalization at every touchpoint. To deliver this, brands must start with a data-rich, holistic view of their customers. Loyalty enables retailers to move beyond segmented & real time and toward personalized & right time; delivering emotional connections and value to the consumer when and where they need it.

 At ZAPS Loyalty Solutions, creating long-term emotional connections starts with a customer-centric, data-driven loyalty construct and continues through data-rich predictive modeling, 1:1 campaigns and individualized customer experiences. Ecommerce brands can leverage loyalty analytics and tactics to run lookalike campaigns designed to reduce acquisition costs, and shift from rules-based retention methods to predictive churn modeling, which increases campaign ROI by 10%.